Develop a LIST of prospects

To develop a LIST of prospects your main objective is to COLLECT their e-mail addresses and telephone numbers.

Understand that when prospects view your web page and they don't join on their FIRST visit, chances are they will never return. And worse that that, you have no way to CONTACT them.

Statistics show that very few prospects join on their first visit, in-fact it can take up to 7 visits. So to solve this problem you need to create a way of capturing your prospects' e-mail addresses and telephone numbers. This means you can follow up your prospects and build a relationship with them.

Therefore:-

* The initial goal of your web page / e-mails is NOT to sell to your prospects, but to collect their contact details.

You want your prospects to opt-in to your mailing list, agreeing to give you permission to continue contacting them about your business opportunity. Thus creating a mailing list of up-to-date, active prospects.

In other words all your initial marketing efforts will be directed towards collecting your prospects' contact details and using follow up methods to build a working relationship with every one on your list.

This means that your web page must have a form to collect your prospects' e-mail addresses and telephone numbers. You can use any of the following with your form:

* a reward
* a free giveaway
* an offer for more information

or some other enticement for your prospects to leave their contact details.
Once I create my subscription pages I immediately add that URL to Viral Publishing this gets my URL seen around the world with unique SEO and tracking therefore developing my list. CLICK HERE TO JOIN

CREATE, a signature file which is simply a small message at the bottom of your personal outgoing e-mail messages. So put a signature on all of your e-mail messages, to direct your prospects to your web page that contains your subscription form.

Ok now you have got some prospects, how do you keep track of all these details to follow up.

Simple you just use a marketing tool called an 'Autoresponder.'

Autoresponders are inexpensive mailing list managers that collect your prospects' e-mail addresses and automatically sends your messages to your prospects.

You can create a series of letters in your autoresponder:

1. A welcome letter giving your contact details.
2. A letter about one of your products two days later.
3. A marketing tip three days later.
4. A testimonial about one of your businesses four days later.
5. An update on your latest opportunity five days later.
6. A Freebie, E-book or special report

The list is as large as your creativity, you produce the messages you want your autoresponder to send. and you also control when they are sent.

Check out some of the autoresponder services on the Internet.
You don't have to sign up, just read how autoresponders work to get a better understanding of this brillient tool.

Here is one I use http://www.aweber.com/?292163
you can also sign up as an affiliate and sell to your now active growing list.

This autoresponder enables me keep contact with my list, send them updates, freebies, newsletters and broadcasts of any new programs of interest. I couldnt survive with out it.

Till Next Time

Fionnuala
http://homebizhaven.com
http://homebizhaven.ning.com
Skype - fionnuala19